Fayetteville Today

City of Fayetteville issued the following announcement.

The City of Fayetteville, NC and Cumberland County were among 22 North Carolina governments to earn recognition in the North Carolina City & County Communicators’ (NC3C) 2020 Excellence in Communications Awards. The City of Fayetteville and Cumberland County won a First Place award for Crisis Communication. The City of Fayetteville also won two Second Place awards for Multi-Platform Campaign and for Digital Technology: Digital External Newsletter/Blog.

The awards were announced in a virtual ceremony June 26, 2020 due to the cancellation of this year’s annual NC3C Spring Conference. All 192 award program entries were judged by professional communications peers from the Minnesota Association of Government Communicators.

“It is my honor to congratulate all the 2020 NC3C Excellence in Communications contest winners,” said Rebecca Carter, NC3C President. “Each year I’m blown away by the incredible talent of local government communicators in North Carolina. The creativity and expertise NC3C members show in communicating, informing and educating their residents showcases not only their ability and skill but also how much they care about their communities. I’m so proud to be part of this remarkable group.”

The City of Fayetteville and Cumberland County received the First Place Award for the category of Crisis Communication for the response to Hurricane Dorian. Video products included storm tracking updates, Emergency Management briefs, news conferences, Spanish and Arabic updates, pet plans, shelter accommodations, animal shelter openings and more.

Fayetteville received the Second Place Award for Multi-Platform campaign. The goal of the stadium support campaign was to demonstrate that building Segra Stadium was a worthwhile endeavor. The communications strategy involved advertisements across the city and region, photos, social media posts, videos on the construction process, arranging media interviews, responding to media queries and responding to the public. A website, specific to the stadium, was a clearinghouse for products.

Fayetteville received a Second Place Award for Digital Technology: Digital External Newsletter/Blog. The City’s entry was the resident-focused newsletter “City Happenings”. The publication is sent to subscribers only (www.FayettevilleNC.gov/enews) on a bi-weekly basis every Monday. It was created at the request of the City Manager, stemming from the result of a survey of residents who said they wanted to know more about city services.

The purpose of North Carolina City & County Communicators is to encourage professional development and networking among local governmental communications professionals. The organization was formed in March 2007 and consists of professional government communicators from across the state. For more information about NC3C, visit the website www.nc3c.com.

Original source can be found here.